Effectively Engaging Producers in Conservation Conversations

WEBINAR: February 16, 1:00 p.m. CST; 2:00 EST

Participate to learn what social scientists are discovering about how farmers are thinking about conservation practices and practical strategies for engaging them.

Emphasis of this webinar will include findings on farmer uncertainty about conservation practices, using social norms to leverage practices that address off field/off farm nutrient losses, and how the language of conservation can influence social learning and behavior change.

The presenter is Lois Wright Morton, a professor of sociology at Iowa State University and the Director of the Sustainable Corn Project..The Adobe Connect webinar is hosted by USDA NRCS Science and Technology and will be available on their website at the following link: http://www.conservationwebinars.net/webinars/effectively-engaging-producers-in-conservation-conversations.

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    About Lynn Laws

    Communications Specialist for the Sustainable Corn project, an innovative research project in the US Corn-belt. Through research, education, outreach and partnerships with farmers, our team of scientists, from 10 universities in the upper Midwest, seeks to identify and advance farmer practices and public policies that increase Midwestern crop resilience and adaptability to a warming climate, while minimizing environmental impacts and maintaining or increasing farm profits.

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